Trends

As with all design and aesthetics-related industries, there are always new trends gaining popularity in the hardwood world. Whether the hottest looks for floors, the newest ways to maintain hardwood, or innovative installation methods, the hardwood flooring industry in constantly evolving.

We like to keep you informed of the hardwood trends so that you may find the perfect look for your home, discover an innovate new installation method, or find the best new oil to keep your hardwood looking great.

We love to stay on top of the hardwood trends to ensure that we are able to offer our clients the most sought-after looks by professional interior designers and contractors. Understanding the trends also helps you understand the prices of each individual hardwood, as newer and more requested styles may cost more than traditional finishes but may appear more to buyers when you are ready to sell your property.

  • Designer's Tips for Selecting Hardwood Floors in 2018

    Seduced by its authentic character and its warm appearance, you have chosen a wooden floor. But you still have to create an atmosphere by determining a style and a finish for your first home. We've talked to some top Interior Designers and Decorators about tips to help you choose your hardwood floors. Continue reading →
  • Should My Floors Match My Cabinets?

    Cabinets and hardwood floors in your home go together like salt and pepper, Romeo and Juliet, Batman and Robin… you get the idea. Picking out a floor or cabinet you like is an easy task and in the end, should work just as well together. However, it becomes increasingly difficult once you’ve already selected one and must make sure the other makes a good sidekick. After all, they’ll forever be an inseparable pair in the world of your homes décor. Continue reading →
  • Top 3 Benefits of Hand-Scraped Wood Flooring

    Hand-scraped wood floors add character to your family room, dining room, entrance way, and bedrooms. It creates a sense of warmth in any area of the home and also presents several distinct benefits consumers won't find with standard wood floor textures. Is hand scarped here to stay or is this a brief fad? Let us find out the benefits to see if this is something that will age well. Continue reading →
  • 7 Elements of Scandinavian Design

    Scandinavian design has been more and more in vogue for several years now. There are good reasons why. It is a sleek and clean minimalistic design that highlights wood tones and a natural feel. A home that is designed in this way can look modern, but also comfortable. A big part of the design choice is the flooring that goes with it and accentuates the style. Here are some of the elements of Scandinavian design. Continue reading →
  • Everything You’ve Ever Wanted to Know About WPC Vinyl Flooring

    WPC vinyl is quickly becoming one of the most popular flooring choices with the fastest growth in the flooring sector in 2017. This product is revolutionizing the future of flooring. WPC stands for wood polymer composite. It is completely waterproof, including having a waterproof core. The visuals are stunningly real in the ultra-high definition and require very little maintenance. It might be the perfect flooring option for you. Here is what you need to know about WPC floors... Continue reading →
  • A Comprehensive Guide to Brazilian Hardwood Flooring

    South American exotic hardwood flooring is trending back into high-end homes but is it worth the extra cost? What is it about Brazilian hardwood that sets it apart from imported woods from other regions around the globe? Here is a quick guide to Brazilian hardwood that will help you decide. Continue reading →
  • Flooring Dealer of Minnesota featured in The Wall Street Journal

    Woodstock, IL - Stylish Smoked White Oak Line purchased and installed in 2012 is featured in WSJ article titled Extreme Means to Clinch a Home Sale of the Oct 27th, 2017 issue. This article is authored by Amy Gamerman.  Continue reading →
  • 3 Wood Flooring Trends We Will See in 2018

    Wood flooring is a timeless option. Even with the incursion of simulated wood options, wood flooring will never go out of style. Read on to learn about the wood flooring trends we will likely see in 2018. Continue reading →
  • How Designers Are Using Brazilian Macchiato Pecan

    Macchiato Pecan, also commonly known as Brazilian Pecan/Hickory, is a wood indigenous to South America specifically Paraguay, Bolivia, Uruguay, Argentina, and Brazil. Its similarities to Pecan and Hickory are uncanny and often characterized by the variations in color. Continue reading →
  • Best Flooring to Update Your Basement

    Want more room in your home for the kids to play in or your own private area for movies? Your basement doesn't have to be a creepy place filled with spider webs over cold hard concrete. Contrary to popular belief, there are many great wood floors which are suitable for below-grade installation. These products are fully warrantied and backed up by the manufacture. Lets begin turning that old dreary basement into a cozy family room, media room, bedroom, or den. Continue reading →
  • Oil Finish Hardwood Flooring Trends Of 2016

    Oil finish hardwood flooring has taken the United States market by storm in 2016 and shows no signs of slowing down in 2017 and beyond. Here are some of the most common questions we have regarding oil finished trends: Continue reading →
  • How to Choose the Best Wood Flooring for Small Spaces

    Decorating small spaces requires the same level of attention as decorating larger spaces, and choosing the best wood flooring requires some consideration. While basic rules of small space design apply to floors, you should also think about how the wood species, color, and width of your hardwood flooring selection fit into small space principles. Continue reading →
  • HGTV Bath Crashers featuring our French Oak Vintage Noir

    Our host Matt Muenster of HGTV's Bath Crashers transforms this mismatch into another beauty. The octagon-shaped space has 12 ft ceilings and a wall of windows which gives tons of potential. View the video below for a preview of how the natural oiled French Oak Vintage Noir really pulls the decor together with the new shower and black pebbles beneath the tub and creates another design masterpiece. Continue reading →
  • HGTV Bath Crashers featuring our Acacia Herringbone Natural

    Let us follow our host Matt Muenster of HGTV Bath Crashers on another epic adventure in home decor. In this episode Matt seeks out a lovely couple in your typical home improvement store for a total bathroom makeover featuring our Continue reading →
  • Domestic Lumber Trends 2014 and Beyond

    Hardwood can be an integral part of a home’s design and favorite woods, stains, and finishes go in and out of style, just like most other aspects of interior design. Domestic lumber, also referred to as North American lumber, is becoming increasingly popular and overtaking the bamboo craze that swept the nation a few years ago. Oak, maple, hickory, and walnut are the top four most popular domestic hardwoods and their increasing rates of installation, for a number of reasons to be discussed, also come with a few consequences which should be considered. Continue reading →
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