In his earlier career, Alex obtained his values for dedication and work ethic though through lessons he learned in the Army. Later in life, he found his passion for customer service in the electronics retail arena where he was promoted to sales manager. In 2006, Alex started his journey in the floor covering industry as a territory representative for the softer side of flooring (carpet). This experience gave him great insight into many areas of the flooring world from manufacturing to retail. He trained retail sales associates on current flooring trends and new product introductions. In 2016 he took a slight change in his career and started representing hardwood manufacturers. Although the products have changed, his passion for customer service and finding the best solution for his customer did not. In the Summer, you will find him attempting his challenge his own fate while participating in triathlons and other outdoor activities.